Last updated: May 28, 2010
General StatementYour personal information and privacy is extremely important to the Michigan Lottery. We may use information collected during your visit to enhance your overall experience, to gain marketing insights which impact future decisions regarding the site, or to customize messages to ensure that they are relevant and useful to you. The bottom line – we are interested and focused on using any collected information to make your interactions with the Michigan Lottery an enjoyable, and continually improving, experience.
Non-Personally Identifiable InformationDuring your interactions with the Michigan Lottery Players Club™ website we may use persistent and non-persistent tracking cookies in order to compile aggregate reports associated with the website. In this aggregate manner, the Michigan Lottery is able to determine total traffic, time spent interacting, errors encountered and other performance measures for specific pages within the site. This information is utilized to drive continual enhancement and refinement of the website’s content and features to best suit the needs and interests of our customers.
The Michigan Lottery may utilize tracking pixels embedded within email messages which are sent to you in association with the Michigan Lottery Players Club™ program which enables performance reporting such as email opens, clicks and bounces. This information is utilized to drive continual improvement of email content to ensure a high rate of deliverability and acceptance among subscribers. At any time, you may Opt-Out of receiving any future email messages from the Michigan Lottery by following the hyperlinks imbedded at the footer of any email sent from the Michigan Lottery.
The Michigan Lottery may obtain aggregate reporting on member profiles within the site such as age and gender distribution or game preference. On occasion the Michigan Lottery may use these forms of non-personally identifiable information to craft relevant advertising or prizing on the site to match the interests of our member base.
Disclosure to Third PartiesThe Michigan Lottery may engage third party companies to manage functions of the Michigan Lottery Players Club™ program. This may include the ability to collect entries into drawings, automation of emails and notifications, fulfillment of prizes or coupons, and the processing of credit cards. Any such third party may have a limited and temporary use of your personally-identifiable information in order to process and complete their obligations to the Michigan Lottery. The Michigan Lottery always establishes and maintains strict security policies with each third party to ensure that your information is protected.
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